Ad-blockers have become increasing popular over the last few years which has caused many publishers to worry about revenues from their sites.
People use Ad-Blockers for a number of reasons, but the two most common are:
- To remove distracting ads from websites they want to visit.
- To help protect from malicious ads that exploit security holes to install malware, so called Malvertising.
Content is also likely to disappear behind pay walls in many cases.
Ad-blocking software will hit smaller sites mostly, because they work by blocking content from servers other than the original domain, and many small sites don’t have the clout to approach larger companies directly, so use an intermediate agency to provide the ad content. The big players in web publishing can make deals directly with advertisers, and then host the ads on their own servers meaning they are less likely to be blocked.
As a firm believer in peoples freedom of choice to use an ad blocker, we have decided that Chimpytech will not block content if it detects the use of ad-blockers nor will we put content behind a pay wall. We don’t necessarily agree with your decision to use an ad-blocker, but we defend your right to make that decision.
The only ads we serve are from an ad network called Tradedoubler who are one of the larger and more respected networks, Google, and Amazon, so we believe that Malvertising won’t be a problem our visitors have to worry about, and we have tried to make the ads as in-obtrusive as possible so as not to ruin your experience on our site.